I’m sure you have at least one loyalty card in your wallet or purse, and if you are like most people you probably have multiple loyalty cards.
But are they worth signing up for and remembering to take with you each time you shop?
Do they actually encourage you to remain loyal to a particular shop?
After all, the companies that offer loyalty cards are not doing it out of the kindest of their hearts. No. It is a fantastic way for companies to gain massive amounts of data on you and how you shop.
So if you are concerned about data privacy you might want to stop right now.
For those that are happy with the ‘gift my data for the value exchange’ then let’s find out whose cards are worth it.